We are pleased and proud to present the 2009 Broadcast Leadership Award to CBS Radio Philadelphia Senior V.P. & Market Manager Marc Rayfield.





11/05/09: CBS Radio's Marc Rayfleid accepts the 2009 Broadcast Leadership Award from WBEB's Blaise Howard.

Marc Rayfield's life story can be benchmarked to Philadelphia sports history. He was born in 1964, the year the Phillies mounted the biggest collapse in baseball history. Upon graduating from Harriton High School in 1981, the year the Eagles lost the Super Bowl, he pursued a bachelor’s degree in journalism at Temple, which he received in 1985. While spending five years as the marketing director and later a broadcast salesperson at POWER 99FM, he obtained a masters degree in organizational management from the University of Pennsylvania shortly before Mitch Williams, now a WIP host, served up the homer to Joe Carter that cost his beloved Phillies the World Series in 1993. While at Penn in 1990, Rayfield received his first management opportunity under the legendary Tom Brookshier and Ed Snider, owners of a new sports radio station called WIP.

Rayfield was part of the pioneering team that brought commercial success to this new unproven radio format. A rabid Sixers fan who befriended a rookie named Charles Barkley while waiting tables in college, Rayfield later convinced Sir Charles to do a show on WIP; today Barkley is one of the most recognized broadcasters in the nation.

In 1992, Rayfield became Sales Manager at KYW Newsradio, working his way up to General Sales Manager and Station Manager, where he built and maintained a number one revenue ranking for almost 12 consecutive years. CBS Radio then promoted him to Vice President of Sales for all five CBS Philadelphia radio stations, a position he held until returning to CBS-owned WIP in 2003 as Vice President/General Manager. He has been credited with the station’s financial and operational turnaround, and today WIP is one of the most visible and highly successful sports radio stations in the US. Currently, Marc Rayfield holds the title of: Senior Vice President/General Manager WIP/KYW/The Big Talker 1210 WPHT, Senior Vice President and Market Manager for CBS Radio Philadelphia.

Rayfield is actively involved in the community, serving on numerous boards and advisory committees, including the Terri Lynn Lokoff Childcare Foundation, St. Joe’s Haub School of Business, the Morris Arboretum of the University of Pennsylvania (where he also serves as the marketing chair), and the Philadelphia Holocaust Remembrance Foundation. He has also taught and guest lectured at several universities, including Temple and Penn. He was inducted into Temple University’s Alumni Hall of Fame in 2007.