Philadelphia March of Dimes AIR Awards 2008 for Achievement In Radio to benefit the Southeastern Pennsylvania Chapter of The March of Dimes	A.I.R. AWARDS JUDGING << BACK Entries will be judged outside the designated market area (DMA) by diverse, impartial panels of credible and experienced radio industry professionals in like-sized markets around the country. No more than two representatives from the same station will serve as judges on the same panel; and judging coordinators will strive to have different radio broadcast companies and organizations represented on each panel. Entries in selected categories will also be judged locally by a panel of qualified impartial persons from outside the radio industry. Local judging results will receive 50 per cent weighting in determining finalists in these categories. The categories are Best Morning Show Host or Team, Best Midday Show Host or Team, Best Afternoon Drive Show Host or Team, Best Evening Show Host or Team, Best Overnight Show Host or Team, Best Weekend Show, Best Weekday Talk Show Host, Best Weekend Talk Show Host, Best New Air Talent, Best Newscaster and Best Traffic Reporter. Judges will consider the excellence of each entry based on the following criteria. Creativity - The degree to which the on-air presentation, production and/or writing stands out from the competition in regard to concepts and presentation. Delivery - The manner in which methods, ideas and concepts have been presented. Detail - The degree to which all elements of the on-air presentation or production are included. Clarity - The degree to which the information or message is easily understood. Originality - The degree to which new and exceptional ideas in the on-air presentation, production and/or writing are used. Production Values - The quality of the sound, mixing and use of any sound effects, music and sound bites in the entry. Overall Presentation - General interpretation of the entry, including any and all intangibles.	MISSION STATEMENT About The March of Dimes Sponsor Phila AIR Awards Enter Phila AIR Awards Phila AIR Winners Lifetime Achievement Award Broadcast Leadership Award Milestone Awards Young Leaders Award Phila College AIR Awards Make Contact AIR Awards Banquet AIR Board of Governors Radio in Philadelphia