In 2008, our 15th
year, the mission of the Philadelphia A.I.R.
Awards remains unchanged: raising money for the
March of Dimes fight against birth defects,
prematurity and infant mortality through an
annual awards program recognizing excellence in
Philadelphia radio.

The March of Dimes celebrates its 70th
anniversary in 2008. It is a national voluntary
health agency whose mission is to improve the
health of babies by preventing birth defects,
prematurity and infant mortality. Founded in
1938, the March of Dimes funds programs of
research, community services, education and
advocacy to save babies.
The March of Dimes Birth Defects Foundation is a
tax-exempt charitable organization which complies
with Better Business Bureau standards for
charitable solicitations. More info at the BBB
Wise Giving Alliance website www.GIVE.org.
ABOUT THE AIR
AWARDS
The A.I.R. Awards is
an important program, for both the radio industry
and for the health of our nation's children. It
is a national radio competition designed to
celebrate excellence in local radio. Entry
categories cover all aspects of the radio
industry, from programming and promotions to
news, public affairs and advertising. All
proceeds from the A.I.R. Awards benefit the March
of Dimes Birth Defects Foundation whose mission
is to reduce prematurity and infant mortality.
In 2008, the A.I.R. Awards celebrates its 22nd
anniversary with competitions in more than 10
major radio markets.
The unique aspect of the A.I.R. Awards in
comparison to other radio awards programs is that
it is run by the radio stations themselves. Each
market has a Board of Governors comprised of
General Managers, Program Directors, Promotions
and Marketing Directors, Sales Managers and other
local industry professionals. Awards ceremonies
are held each year, attended by thousands of the
most influential radio professionals.
The program has been extremely successful,
raising over $2,000,000 for the March of Dimes
continued research and developing invaluable
relationships throughout the radio industry. The
A.I.R. Awards will continue to expand each year.
The program is endorsed by Radio & Records,
the Radio Advertising Bureau, Radio Business
Report, American Federation of Television and
Radio Artists, Inside Radio, Radio Ink, American
Women in Radio and Television, and many other
local and national associations.
The March of Dimes is a national voluntary health
agency whose mission is to improve the health of
babies by preventing birth defects and infant
mortality. The March of Dimes funds programs of
research, community services, education and
advocacy. In 2008 the March of Dimes celebrates
its 70th anniversary, marking seven decades of
lifesaving breakthroughs for babies. For more
information, contact:
Jamila
Patton(click to email)
Southeast PA Chapter, March of Dimes
1019 West 9th Avenue
King of Prussia, Pa. 19406
(610) 945-6050
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