Michael Smerconish | HOW
SIDNEY MADE HIS MARK
11/1/06THE
CHAIRMAN of the Board once said, "If I can make
it there, I'll make it anywhere."
He should have been talking
about Philadelphia, because this is a tough town.
We're not like other folks.
People are particular, here.
Creatures of habit. Unique
tastes. And deep loyalties.
You investigate our leaders,
we'll be sure to re-elect them.
Tell us it's time to eat,
and we're ready for a cheesesteak and pretzel. Offer
dessert, we're thinking Krimpets and Tandy Kakes.
We like governors who can
nosh, not catch passes.
Give us a week off, and
we're headed down the shore, to the same town where our
parents took us when we were young.
If money falls off a bank
truck, we're keeping it.
Ask us to visit an art
museum, and we're game... as long as there's a statute of
Stallone out front.
You need more culture than
that? We've got something for ya' called Wing Bowl.
Our parades don't have
roses, they have Mummers.
We also like characters in
this town. You don't find people with names like the
Geator, Fast Eddie, the Answer, the Big Bambino or Croce
in places like San Diego, or Minneapolis, or Atlanta.
Ask us to reminisce about
sports, we'll tell you about the time when a bunch of
bullies wore ice skates.
Think Joe Frazier, not
Muhammad Ali. Buddy Ryan, not Bill Parcells.
John Chaney was kin, Larry
Brown an interloper.
We like something called
"Action News" because - well, we like
"Action News."
If we don't like you, we let
you know, and we might even have a snowball with your
name on it. Just ask Jimmy Johnson or old St. Nick.
Now, when it comes to the
radio, there is only one name. And that's the way it's
been for generations.
He's the way we've begun and
sustained our weekends for our entire lives.
We know it's Friday when we
first hear his voice.
We know the day of rest has
arrived when we hear the words "play for me, play
for me," as he greets us at dawn.
He's been there for
birthdays. And bar mitzvahs. And plenty of weddings. A
few divorces.
We've had anniversaries with
him in the room. He's joined us for countless
celebrations.
You always hear him at
Thanksgiving and Christmas.
And he's been the source of
comfort when we've lost friends, or in other moments of
sorrow.
Take a trip, and when you
return, the sound of his gifted, melodious voice is a
sign that you are home.
WE ENJOY hearing him say
things like "God willing and all things being
equal," or "turn your pillow to the cool
side," even when we have no idea exactly what that
means.
We love Angie Dickinson,
just because we know he loves Angie Dickinson.
Even the man's style of
delivering commercials exudes class and dignity.
He has single-handedly set
the bar for broadcasters in this town.
And every one of our lives
has been enhanced by just the sound of his voice.
That's why...
He's the king of the hill,
He's the top of the heap.
He's A-No. 1.
He's top of the list!
His name is Sid Mark.
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