Michael Smerconish | HOW SIDNEY MADE HIS MARK
11/1/06

THE CHAIRMAN of the Board once said, "If I can make it there, I'll make it anywhere."
He should have been talking about Philadelphia, because this is a tough town.
We're not like other folks.
People are particular, here.
Creatures of habit. Unique tastes. And deep loyalties.
You investigate our leaders, we'll be sure to re-elect them.
Tell us it's time to eat, and we're ready for a cheesesteak and pretzel. Offer dessert, we're thinking Krimpets and Tandy Kakes.

We like governors who can nosh, not catch passes.
Give us a week off, and we're headed down the shore, to the same town where our parents took us when we were young.
If money falls off a bank truck, we're keeping it.
Ask us to visit an art museum, and we're game... as long as there's a statute of Stallone out front.
You need more culture than that? We've got something for ya' called Wing Bowl.
Our parades don't have roses, they have Mummers.
We also like characters in this town. You don't find people with names like the Geator, Fast Eddie, the Answer, the Big Bambino or Croce in places like San Diego, or Minneapolis, or Atlanta.

Ask us to reminisce about sports, we'll tell you about the time when a bunch of bullies wore ice skates.
Think Joe Frazier, not Muhammad Ali. Buddy Ryan, not Bill Parcells.
John Chaney was kin, Larry Brown an interloper.
We like something called "Action News" because - well, we like "Action News."
If we don't like you, we let you know, and we might even have a snowball with your name on it. Just ask Jimmy Johnson or old St. Nick.

Now, when it comes to the radio, there is only one name. And that's the way it's been for generations.
He's the way we've begun and sustained our weekends for our entire lives.
We know it's Friday when we first hear his voice.
We know the day of rest has arrived when we hear the words "play for me, play for me," as he greets us at dawn.
He's been there for birthdays. And bar mitzvahs. And plenty of weddings. A few divorces.
We've had anniversaries with him in the room. He's joined us for countless celebrations.
You always hear him at Thanksgiving and Christmas.
And he's been the source of comfort when we've lost friends, or in other moments of sorrow.
Take a trip, and when you return, the sound of his gifted, melodious voice is a sign that you are home.
WE ENJOY hearing him say things like "God willing and all things being equal," or "turn your pillow to the cool side," even when we have no idea exactly what that means.

We love Angie Dickinson, just because we know he loves Angie Dickinson.
Even the man's style of delivering commercials exudes class and dignity.
He has single-handedly set the bar for broadcasters in this town.
And every one of our lives has been enhanced by just the sound of his voice.
That's why...
He's the king of the hill,
He's the top of the heap.
He's A-No. 1.
He's top of the list!
His name is Sid Mark.